Sales is one of the most mentally demanding careers out there. The pressure to hit targets, handle rejection, manage your personal life and stay motivated is relentless. Yet whilst companies provide excellent sales methodologies, techniques and product training, they rarely equip you with the tools to manage yourself - your stress, confidence and long-term success.

That's where I come in.

My Journey: From High-Performer to Coach

Like many in Sales, I followed the traditional "success" path:
- Get the degree
- Fall into a job in Sales
- Hit targets and make money
- Climb the ladder

I rose quickly in Tech Sales, became a 4x Presidents Club winner, #1 Global Seller at BullWall and hit 17 consecutive quarters at Ivanti.

But behind the success, I battled imposter syndrome, self-doubt, day to day stress and burnout.

I saw the struggles in my friends and colleagues in Sales. They were either performing or not performing, feeling unfulfilled, stressed chasing the next deal, but never feeling truly in control.

I realised the real challenge wasn't Sales itself - it was managing myself in a high-pressure, target-drive role.

The Missing Piece in Sales Training

Sales training focussed on techniques, processes, methodologies and closing deals. But no one teaches you how to:

- Handle the pressure without taking it home or burning out
- Stay confident even when deals don't go our way
- Keep motivation high when rejection is constant
- Create long-term success without sacrificing well-being or personal relationships

I spent years reading books, listening to podcasts and pushing through - managing myself as best I could.

Then I discovered Coaching - and everything changed.

Why I Started Cybernetic Coaching

After experiencing burnout and taking three months to step back and reflect, I realised coaching filled the exact gap I had struggled with for many years.  Had I discovered it sooner, my performance would have been stronger, my stress lower and my career more sustainable.

So, I left the Corporate world and became a Qualified Personal Performance Coach with the Association for Coaching. I am now dedicated to helping Sales professionals who were in the position I was in, to perform at a high-level - without sacrificing their well-being.

How I Can Help You

At Cybernetic Coaching, I work with Sales Professionals to:
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- Master their Mindset: Build confidence, overcome imposter, self-doubt and stay focussed.
- Manage Stress and Resilience: Handle pressure without burning out.
- Improve Productivity and Energy: Work smarter, not harder, to sustain high-performance.
- Stay Motivated and Consistent: Break out of highs and lows to create lasting success.

I don't teach Sales Strategy - I help you become the kind of person who succeeds consistently in every area of your life.

I also don't bite - so if you're not sure if coaching is right for you? No pressure - let's have an informal chat over a cuppa.

Whether you're curious or ready to dive in, I'm happy to answer any questions and see if it's the right fit for you.  

At Cybernetic Coaching, I take a personalised, results-driven approach to coaching - helping Sales Professionals, Entrepreneurs and Businesses unlock their full potential whilst maintaining balance, resilience and long-term success in all areas.

I work with:

- Sales Professionals navigating high-pressure demands of their role, helping them build mental resilience, focus and sustainable success.
- Entrepreneurs looking to enhance performance, confidence and well-being whilst achieving meaningful career and life goals.
- Businesses seeking to boost engagement, improve team dynamics, and cultivate a culture of high-performance and well-being.

With a holistic, tailored approach, I go beyond traditional coaching - providing structured weekly support, mindset development and actionable strategies to help you thrive in all areas of life.