Cybernetic Coaching.
_{Upgrade Your Mindset. Optimise Performance. Sustain Success.}

You're driven to achieve more - but something's holding you back. Maybe you're struggling to hit targets, feeling stuck in your Sales career, pushing hard with no real progress or achieving but stressed.
Cybernetic Coaching helps tech sales professionals break through barriers, sharpen their strategy and build success that lasts, without running on empty.
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It's time to take action. Are you ready?

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What is Cybernetic Coaching?

Success in Sales isn't about working harder - it's about working smarter. Cybernetic Coaching gives you the practical and mental operating system to manage your mindset, consistently hit targets, perform under pressure and stay ahead - without burning out.

At it's core is L.O.O.P., a 4-step framework designed to help you master feedback, sharpen strategy and build a system for long-term success.

How the L.O.O.P. Famework Works:

Listen

Decode the signals from your mind, body and current results. Identify what's driving or blocking your progress.

Organise

Cut through the noise, prioritise high-impact actions and set clear and achievable goals that are meaningful to you.

Optimise

Refine your approach, build repeatable systems and improve efficiency for consistent wins.

Perform

Take action, track results and stay accountable. Then refine and repeat for continuous growth.

This isn't just coaching - it's a scalable system for peak performance in all areas.

Services I offer:

Whether you're an individuals ready to break through limits or a business looking to elevate your team, Cybernetic Coaching provides tailored 1:1 solutions designed for lasting transformation.

For individuals

Feeling stuck, stressed or uncertain about your next move? Cybernetic Coaching helps you overcome mental roadblocks, build confidence, and create a system for lasting success. Using my L.O.O.P. framework, you'll develop the clarity, resilience and mindset shifts needed to unlock your full potential - without burnout.

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For businesses

Want to improve team performance and morale? Cybernetic Coaching helps businesses develop high-performing, accountable teams that work smarter, not harder. Through structured coaching, we strengthen leadership, collaboration and resilience. Creating a more engaged and productive workforce that drives results.

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Here’s what people have to say...

View full testimonials

"The results have been transformational: in Q4 alone, I surpassed my target by 115%, selling $900k more than anticipated and replacing burnout with balance, clarity, and resilience."

Samantha Turnbach - Account Director

"The most transformative part of this journey has been discovering my WHY—clarity that has completely and positively changed my personal and professional approach."

Mark Weaver - Founder, The Commercial Recruitment Group

"Ben helped me simplify overwhelming goals into bite-sized steps, transforming procrastination into progress with a renewed sense of direction and confidence."

Elaine McMahon - Business Owner

"Within six sessions, I saw measurable results: my mindset improved by 10-15%, my business is 30% further along, and I’m building the client base I’d only dreamed about."

Drew Flanagan - Business Owner

"Fast forward: I’ve moved into a home I love, landed a rewarding new job, and passed my diploma—all while remaining comparatively stress-free and confident."

Phil Beare - Healthcare Recruiter

"Ben’s coaching helped me break down chaos into manageable steps, reconnect with my purpose, and reimagine challenges to drive motivation and clarity."

Jane Darby - Filmmaker

"Through Ben’s thoughtful and results-driven coaching, my motivation improved by 20%, confidence by 15%, and I now feel balanced, focused, and empowered to tackle future challenges."

Kashimir Riley - Sales Executive

"Ben’s coaching helped me break free from years of self-sabotage, significantly improving my confidence, mindset, motivation, and business performance."

Charles James - Chief Financial Capacity Officer at Opportunity Engineers

"I’ve realised I have the power to make changes and overcome the patterns that used to control me—now I am consciously in control of myself."

Brianna Sin-Yu - Business Owner

About Cybernetic Coaching

Hi, I'm Ben - founder of Cybernetic Coaching. I help Sales Professionals perform at their best, hit bigger personal and professional targets and sustain long-term success - without burning out.

Sales is high-pressure, fast-paced and mentally demanding. It's not just about working harder - it's about working smarter. That's where my L.O.O.P. framework comes in. By combining systems thinking with mindset improvement, I help salespeople break through performance blocks, stay resilient under pressure and build a repeatable system for consistent success.

I've been where you are whilst in Tech Sales for 12+ years. Pushing hard, chasing targets and dealing with the external and internal pressure to perform. I know the challenges and I have the tools, frameworks and strategies to help you break through.

You already have the potential to win - let's turn it into a system.

Learn more

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Cybernetic Coaching.Upgrade Your Mindset. Optimise Performance. Sustain Success.

What is Cybernetic Coaching?

Listen

Organise

Optimise

Perform

Services I offer:

For individuals

For businesses

Here’s what people have to say...

About Cybernetic Coaching

Ready to chat?

Sign up to The Cybernetic Pulse

Cybernetic Coaching.
_{Upgrade Your Mindset. Optimise Performance. Sustain Success.}